There’s a unique ethos at Studio Banana – “fail, and fail again better next time.” Members work in a safe atmosphere that tolerates failure as a result of challenging. Ali says the key to innovation is to create a comfortable space that enables people to be open-minded for change. Their tenacious strategy to product-out initial concepts is often referred to as “creative disruption.”

“The most exciting moment is when an idea is born.” It’s OK to share stupid ideas.

At the studio, professionals from different disciplines team up for each project. The chemistry of collaboration is what triggers change and innovation. That’s why for instance they dispatch members to lecture outside or run Studio Banana TV, an in-house produced media, so they can meet people outside the studio. What’s also interesting is how diverse and physically apart they are from one another and still be so successful. Ali points out the importance of sharing a strong vision and sympathizing each others’ differences and being culturally flexible.